Tag Archives: selfies

Some thought and a project on Section 4, part 1

The early exercise in Part 4 concern the idea of taking images made by other people and giving them a variety of alternative texts to play with the meaning of the photograph. Rather than using someone else’s work, I have decided instead to use some images I found in a photography book that I purchased online.  Part 2 of the Section asks us to make photographs in response to words, while this one is the converse – using a variety of words to complement images.


Some time ago, I purchased a secondhand copy of the  book The Camera I: Photographic Self-Portraits from the Audrey and Sydney Irmas Collection, by RA Sobieszek and Deborah Irmas. Inside several of the first few pages were eight of what I am told are Polaroid negatives. They had carefully been placed one inside each page spread, in what appears to have been a deliberate way. An example is shown below.


Obviously, I know absolutely nothing about this girl and why the negatives have been placed so carefully within the pages of a book about self-portraiture, but the negatives fascinate me, and they beg for a story to be constructed around them.

So, these are the images, inverted from the negatives and tidied up a bit. I am not sure which way around they should be, so have made a judgement based on the way they were presented in the book. She is beautiful, isn’t she?

Some of them are not quite in focus, and I am not so keen on no 8. However, all together they are intriguing . Part 2 of this project will look at how I have decided to interpret them



Exercise 4.1

In this exercise, we are asked to pick one of Dawn Woolley’s blog posts from her series Looking at Advertisements and to comment on it. I have chose No 16,  which is about this advert by L’Oréal. In her review of the advert, Woolley does not include a link to the original work, but paints a picture of the ideas and messages it portrays, and questions how the “selfie” has become such a fundamental part of our culture.

In the advert, which is short at 20 seconds, a young woman who is dressed to go out partying is initially shown in a football goal, failing to stop any of the many balls that are thrown at her at once. The caption “I may not be infallible…. but I am always selfie-ready” overlays it. The action then moves on to show how wearing this make-up makes the wearer selfie-ready for “up to 24 hours”, and we see her surrounded by selfie sticks, ready at a moment’s notice to take her own photo.

So where does one begin to unpack all this? Firstly, the colour scheme of an eye-hurtingly loud yellow appears to have no relevance to the advert, except perhaps to make one remember the colour. Then the footballs. Why the footballs and goal net? It is utterly ireelevant to the storyline. I could think of a hundred ways of portraying the idea of fallibility that are better than a woman in a party dress and stilletos.  It makes no sense at all. The action then moves on towards a fairly unremarkable explanation of how to apply the makeup, followed by the short, but admittedly quite funny, selfie-ready scene. The whole thing is accompanied by muzack, the intention of which seems to be to indicate that the woman is constantly in a hurry, and a man’s voice doing the voice-over.

There are two particular points of interest to me in the advert. The first is how much the selfie has become a part of our culture that it is considered to be a good vehicle for explaining the product. Everyone knows about selfies – they are ubiquitous and people do it all the time. I have posted previously about the selfie here and how it is a form of self brand promotion – how people want other people to see them. I’ve also asked my two step-daughters why they take selfies, and was told that they are a way of making them look their best to people who they are friends with. That may well be the case, but there is also something in there about wanting other people to see you, and about projecting a persona that might have little to do with who you really are. As an example, people who use dating sites usually moan about how nobody looks like their photos in real life. The posted photo is a combination of them at their best (even if it was 10 years ago) and what they think other people will find attractive. The truth is an inevitable disappointment.

Then there is the intrusion of the male viewpoint into the advert. The footballing reference and the voice-over. These produce a subtle message that looking beautiful is for them, not the woman concerned, and also that men expect women to be a) fully party ready at all times and b) ditsily taking selfies everywhere. There is no sense whatsoever about a woman being a strong individual who doesn’t need outside praise – the advert is all about looking for external approbation and a striving for perfection to please other people. I find the whole thing disgusting. Surely L’Oreal can do better than that!